Marketing Resources

Latest China and UK related marketing resources


Announcing NEW Venue for Sep China masterclass at THE SHARD & New Speaker…

Announcing NEW Venue for Sep China masterclass at THE SHARD & New Speaker…
October is approaching fast, have you developed a Golden Week campaign ready to target one […]


Baidu SEO -5 Differences Between Baidu and Google SEO

What works on Google SEO seems not working on Baidu SEO ?
Baidu has been the number 1 search engine in China and  dominated the Chinese search engine […]


China Internet User Data Update July 2017

CNNIC (the China Internet Network Information Center) published the 40th China Internet report recently, here’s the China Internet User Data Update July 2017

In the first half year of 2017, China’s new […]


Shopping online via Wechat – JD’s collaboration with Wechat

Nowadays, the social media platform WeChat has become extremely popular amongst a vast amount of China’s population. The Tencent Holdings owned messaging app allows users to not […]


Young & Wealthy Chinese luxury travellers – born after the 1980s

China, so far, is the largest outbound tourism country in the world. During 2015, there were approximately 120 million Chinese citizens that travelled abroad – from that were […]


Top 5 Trends in China Luxury Travel

With the rapid growth of China’s economy and further increase of Chinese people’s personal income, China has become the world second largest tourism market after the USA.

In […]


Is Winter for Chinese Cross-border e-commerce coming?

Soon after Chinese Spring Festival, the winter for Cross-border e-commerce seems will come very soon.

In the past one month, new suggestions regarding cross-border e-commerce reverted, the policy from […]


WeChat Marketing- WeChat Releases self-service Moments Ads Platform

Just last week, WeChat released a new service enabling to manage Moments Ads via a self-service platform.

Tencent is also adding social ads, location based ads, and additional […]


5 basic tactics to promote beauty brands in China on WeChat

For Chinese cosmetic consumers, word of mouth and user experiences highly affect the purchasing behaviour. WeChat provides a platform for the cosmetic brands to communicate with consumers […]


Tencent released Webank’s 1st Internet banking product in China

Tencent, the Chinese internet giant launched its private internet bank in Januaray 2015, last Friday 15th May, their first bank product – “Weilidai” opend to 50,000 selected […]