Chinese PPC Landscape

In the Chinese Search Engine Market, Baidu holds over half of the market share. Today Baidu is more than just a search engine in China, it has developed into a large marketing system with a wide range of services and products, including Baidu pay-per-click (Baidu PPC) advertising, Baidu vertical channels and Baidu web analytics. It is essential to optimize your brand exposure on Baidu for your Chinese PPC campaign.

At the same time smaller search engines like Qihoo 360 (Haosou) and Sogou have grown rapidly in the last couple of years. Moreover,  Google CN is heading back to the Chinese market, which makes Chinese search engine landscape more dynamic. Alibaba’s own search engine for Tmall and Taobao has strong keyword bidding opportunities, thus plays an important role in the e-commerce market.

Chinese PPC Strategy

Having the right Chinese paid search optimization strategy integrated with your Chinese SEO, knowing which Chinese Search Engines to advertise on, and the right budget allocation makes all the difference in your search ROI.

At OKOMP, we help you to setup your Chinese PPC account and optimize your PPC account on major Chinese search engines, run Baidu PPC, Qihoo 360 – Haosou PPC, Sogou PPC, and Shenma (mobile search engine) PPC.

Our Chinese PPC experts in Shanghai and London have years industry experiences, we make sure your media spend maximize its conversions to achieve our end result and KPI.

Keyword research and bidding strategy

Our keyword research will be based on the thorough research and analysis on Chinese market, competitor, Chinese user online search behavior, and in-depth analysis on historical data. The keyword database we build for you can be used for both SEO and PPC purposes, covering the most comprehensive keyword data that belongs to your specific industry.
Based on your objective, we make sure the chosen keywords are accurate with high conversation rate, thus bring visits or leads to your website in the most cost effective way.

Ad Copy

We worked years in advertising industry, we understand the power of creating great, eye-catching, and highly relevant ad-copy based on different objectives. We make sure the ad will be well written, and we will test, modify them based on the performance.

Chinese PPC


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