Marketing Resources

Latest China and UK related marketing resources


This author has not yet filled in any details.
So far OKOMP has created 27 blog entries.

Baidu SEO -5 Differences Between Baidu and Google SEO

What works on Google SEO seems not working on Baidu SEO ?
Baidu has been the number 1 search engine in China and  dominated the Chinese search engine […]


Shopping online via Wechat – JD’s collaboration with Wechat

Nowadays, the social media platform WeChat has become extremely popular amongst a vast amount of China’s population. The Tencent Holdings owned messaging app allows users to not […]


Top 5 Trends in China Luxury Travel

With the rapid growth of China’s economy and further increase of Chinese people’s personal income, China has become the world second largest tourism market after the USA.

In […]


Is Winter for Chinese Cross-border e-commerce coming?

Soon after Chinese Spring Festival, the winter for Cross-border e-commerce seems will come very soon.

In the past one month, new suggestions regarding cross-border e-commerce reverted, the policy from […]


WeChat Marketing- WeChat Releases self-service Moments Ads Platform

Just last week, WeChat released a new service enabling to manage Moments Ads via a self-service platform.

Tencent is also adding social ads, location based ads, and additional […]


5 basic tactics to promote beauty brands in China on WeChat

For Chinese cosmetic consumers, word of mouth and user experiences highly affect the purchasing behaviour. WeChat provides a platform for the cosmetic brands to communicate with consumers […]


Tencent released Webank’s 1st Internet banking product in China

Tencent, the Chinese internet giant launched its private internet bank in Januaray 2015, last Friday 15th May, their first bank product – “Weilidai” opend to 50,000 selected […]


6 Reasons Why Cosmetic Brand in China Should Use WeChat

If cosmetic brand in China wants to have a better engagement rate and interactive relationship with Chinese customers, WeChat is the tool they need to use. The […]


Official WeChat User Statistics 2015 (Info )

In the end of October, on Tencent Global Partner Conference, for the first time, Tencent released Official Wechat User Statistics 2015

Wechat is still the most influential social media […]


How’s the UK brands Performaned in Chinese Market on Single’s Day ?

Chinese Market on Single’s day
I was listening to The Economist during breakfast while they are discussing Chinese market, specifically the Chinese Single’s day 11.11 online sales.

On my […]