Announcing NEW Venue for Sep China masterclass at THE SHARD & New Speaker…

October is approaching fast, have you developed a Golden Week campaign ready to target one of the peak Chinese inbound travellers coming to the UK?

Our next China Digital Master Class will be what you need to formulate a winning strategy to engage with this consumer segment, it will be held on 20th September 3 – 5pm at the iconic London venue – THE SHARD, a perfect venue to learn about how to target this affluent and influential Consumer Group.

We are also delighted to announce a new speaker, Chance Dubuque, the business director from one of the top DSP platforms in CHIN – iPinYou,

He will give her further insights on how to create and target Chinese consumer segments, landing strategic roadmap into actionable plans while continuously optimizing those plans to minimize risks and maximize outcomes.


Melody, co-founder of Emerging Communications will help to leverage the consumer insights to more effectively communicate and interact with Chinese consumers, to select the right channels for your company and to improve your content strategy!

What you will learn from this event:

• Understand China’s emerging middle class – the most powerful and affluent consumer segment

• Gain in-depth insight into their buying behaviours and preferences

• Learn how to target them effectively through digital and social channels – WeChat, Weibo, Baidu and Programmatic display marketing        etc.

• Plan your content strategy to build engagement

• Harness top tips to sell to your target market

See the full event details

Sounds interesting? You need to secure you place now, with ECMASTER17 to get 15% discount, our early bird ticket ends soon on 8th Sep, book your place here!

Couldn’t attend this China digital masterclass? We have more coming up in Oct and Nov, check on the full masterclass schedule here